How We Do It

The LICI serves as a bridge to the Hispanic market that helps companies gain a competitive edge, achieve their business objectives and increase shareholder value through good corporate citizenship and strategic Latino community initiatives in cooperation with the LICI. The organization promotes corporate accountability by:

• Building public consensus with designated Hispanic audiences;
• Conveying company positions to Hispanic decision-makers and the general public;
• Providing advice and counsel on issues related to companies’ relationship with Hispanic consumers